Riyad Bank · Self-Initiated Concept
YOUR FUTURE HAS A PULSE.
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Project
Riyad Bank
Your Future Has a Pulse
Market / Year
Saudi Arabia / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Concept Development · 360 Campaign Design · Motion Direction · Experiential Concept
Disciplines
360 Campaign · Film / TVC · OOH / DOOH · Print · Social · Experiential · AI-Assisted Visual Development
Campaign Film
THE FUTURE BEGINS WITH A PULSE.
A cinematic journey from human activation to intelligent possibility and a future-facing Riyadh.
The Big Idea
YOUR FUTURE HAS A PULSE.
Human activation becomes a visual pulse connecting personal ambition, intelligent banking and the future of Riyadh.
Experiential
SEE WHAT YOUR NEXT COULD BECOME.
The visitor remains visually unchanged while the environment around their reflection develops into possible futures.
Home, business, investment, education, mobility and innovation become immersive possibilities activated by one intelligent pulse.
360° CAMPAIGN SYSTEM.
FILM — FRAME BY FRAME.
Closing
WHATEVER'S NEXT, IT STARTS WITH YOU.
A banking campaign built around personal possibility rather than technology for technology's sake.
Experiential & Spatial Projects
PLANNING AN EXPERIENCE PEOPLE CAN STEP INTO?
I work with brands, agencies and marketing teams across campaigns, motion, 3D, experiential and integrated creative production.
Project status & credits
Self-Initiated Concept
This is a self-initiated concept by Mubasheer Hussain. It is not an official commission or an endorsement by Riyad Bank. Applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain