Zain 5G
Signal, scale and connected life.
Motion & CGI
I CAN THINK. AND I CAN MAKE.
Creative direction becomes stronger when camera, timing, material, light, compositing and production are understood as one system.
Selected films
IDEAS THAT MOVE WITH PURPOSE.
Three different categories. One principle: motion should strengthen the idea, not decorate it.
EL SEIF
Construction transformed into future possibility.
Tasali
Product energy, flavour and reaction.
3D / CGI craft
FROM IDEA
TO BELIEVABLE SPACE.
CGI is most useful when it shows how an idea is developed, tested and made production-ready — not simply when it produces a polished final frame.
Test form, proportion, orientation and spatial possibilities before committing to a direction.
Storyboard → Motion
PLAN THE SHOT BEFORE GENERATING IT.
Composition, camera, action, lighting, continuity and transition are decisions — not accidents.
Product CGI
MAKE THE IMPOSSIBLE FEEL PHYSICAL.
Material → Light → Reflection → Simulation → Composite → Grade → Final.
AI-assisted motion
GENERATION IS NOT DIRECTION.
Useful AI motion still needs locked elements, camera logic, action, continuity and clear failure conditions.
CAMERA
Define how the viewer moves through the shot.
Slow forward aerial glide; 50mm controlled push-in.
ACTION
Describe one clear action.
Subject listens to a voice message; signal travels through glass.
LOCK
Protect the identity of the frame.
Character, wardrobe, brand packaging, architecture, composition and lighting.
AVOID
Define the failure conditions.
Camera drift, face morphing, extra objects, text distortion and brand redesign.
Selected motion / CGI projects
CRAFT SERVES THE IDEA.
Software & tools
TOOLS IN SERVICE OF THE IDEA.
Start something