NOON Saudi Arabia · Self-Initiated Concept
LESS TIME SHOPPING. MORE TIME LIVING.
Project
NOON Saudi Arabia
Less Time Shopping. More Time Living.
Market / Year
Saudi Arabia / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Campaign Concept · Motion Direction
Disciplines
E-Commerce · Advertising · Film / TVC · Campaign Design · AI-Assisted Visual Development
Campaign Film
MORE TIME FOR WHAT MATTERS.
A lifestyle-led film built around a simple e-commerce benefit: less time spent shopping means more time living.
The Idea
LESS TIME SHOPPING. MORE TIME LIVING.
The campaign turns convenience into a human benefit rather than simply a delivery claim.
CAMPAIGN MOOD BOARDS.
Visual Direction
THE NOON YELLOW FLOW.
A continuous yellow visual language connects shopping, intelligence, delivery, time and happiness.
The system keeps NOON's distinctive yellow presence while placing the human lifestyle benefit at the centre.
Closing
EVERYTHING YOU NEED. DELIVERED.
A compact campaign presentation focused on the film and the visual world behind it.
Campaign & Creative Projects
NEED A CREATIVE SYSTEM BUILT AROUND ONE STRONG IDEA?
I work with brands, agencies and marketing teams across campaigns, motion, 3D, experiential and integrated creative production.
Project status & credits
Self-Initiated Concept
This is a self-initiated concept by Mubasheer Hussain. It is not an official commission or an endorsement by NOON Saudi Arabia. Applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain